This is Swift
Wherever you travel, wherever you stay, whatever you bring, whatever your passion. Swift products create smiles for life.
Explore the Swift story
The company has a turnover in excess of £300m, going from strength to strength in recent years as its workforce grows to over 1,300 employees.
- Our Story
The Swift Group has grown from simple foundations back in 1964, when founder Ken Smith built his first touring caravan, to become Europe’s number one leisure vehicle brand.
- Our philosophy
To build leisure vehicles that are at the heart of your holiday, whether in the countryside or by the sea, active or just kicking back and relaxing; allowing you to refresh the soul and lead a healthy, happy life while experiencing wonderful new places and activities.
- Our reach
Swift Group is proudly British and a clear leader in the UK leisure industry, while also expanding internationally with product exports through Europe, Scandinavia, Japan, South Korea, Australia, New Zealand and South Africa.
- Our people
Swift Group invests in people. Our employees are at the heart of everything we do, so we actively encourage learning and development to inspire tomorrow’s generation.
- Our Academy
The Swift Academy delivers in person and online training to staff, with a focus on customer experience. A major investment in the Swift Group's learning and development, the Academy is also available to our dealer network.
- Our dealers
Swift has the largest dealer network across the UK, so wherever you are, you’re never far from a Swift. Helping our dealers to deliver an ever higher quality customer experience, we believe our extensive Swift Approved Dealer Programme is one of the best in Europe.